PRODUCT LAUNCHES
Unlocking the Potential of Your Products
A product launch involves several key steps and initiatives to ensure that the product is introduced to the market effectively and reaches its target audience.
These steps may include:
Customer Voice in Product Development: Working closely with the product management and engineering team to source customer inputs to influence the design and development of the product, including the underlying blockchain technology, user interfaces, and the use of smart contracts.
Community Building: Building a community of early adopters, developers, and other stakeholders around the product. This can include creating social media channels, online forums, and other platforms for communication and engagement.
Marketing and Communications: Developing a comprehensive marketing and communications strategy to raise awareness and generate interest in the product. This can include creating a website, whitepaper, and other marketing materials (see Marketing Strategy)
Collateral Development: This includes creating a variety of marketing materials such as product brochures, videos, whitepapers, tutorials and other assets to educate potential customers and partners about the product and its features.
Sales Enablement: Training and equipping sales teams with the knowledge and resources needed to effectively sell the product. This can include creating sales decks, product demos, and other tools to help the sales team effectively communicate the value of the product.
Competitive Analysis: Researching and analyzing the competitive landscape to identify potential rivals and understand their strengths and weaknesses. This can be used to inform the product positioning and messaging, and arm the sales and business development team with key knowledge points.
Developing KPIs & OKRs: Setting key performance indicators (KPIs) and objectives and key results (OKRs) to measure the success of the product launch and the overall performance of the product.
Thought Leadership: Positioning the company and its leadership as experts in the field through speaking engagements, interviews, webinars and other forms of media coverage. This can help to establish the company as a trusted and credible source of information in the Web3 space.
Overall, a product marketing launch requires a comprehensive approach that includes customer input, community building, marketing and communications, collateral development, sales enablement, competitive analysis, developing KPIs & OKRs, and thought leadership to ensure that the product is introduced to the market effectively, reaches its target audience and establishes the company as a trusted and credible source of information in the Web3 space.